Our shop has been producing and designing websites since 2005, and started as a custom design shop. We could hack through ecommerce platforms of the times, or write custom code for a really slick experience. Today, the DIY platform scene is really good, and we are excited to work within it.
Main Street Summit
Launched: June 2017
Beacon, NY is in a time of resurgence and fast growth in different sectors. Two well known community based businesses, BEAHIVE and A Little Beacon Blog, teamed up to produce a summit to bring business owners, managers and city leaders together to discuss issues of the day in person, and to learn from each other. InHouse Design Media created the website based on branding created by local designer Daniel Weise of Thundercut.
- This landing page based website provides readers with all of the information on one page, but offers direct links to specific pages, should direct links to Ticket sales pages be required.
- Tickets and Sponsorships are sold directly from this website, using Squarespace's ecommerce build-in tools.
- Key to this landing page is maintaining the navigation following down the page, anchored in the dark color to help readers see what is available at-a-glance
The Telephone Building
Launched: June 2017
Deborah Bigelow is a restoration artist who works within her company Gilded Twig. Gilding in gold is her specialty. Little known is her business of owning and restoring a building. In the late 1990s, Deborah bought a building at 291 Main Street that was an original Telephone Building built in 1907. This building became her artistic project, and she has restored all of it. The building's offices are rented out to different tenants. In 2017, Deborah was ready to brand the building and her second business, 291 Main Street LLC.
- The website is on one page, which is essentially a Cover Page. While we did not use the actual Cover Page tool in Squarespace, the effect is the same, yet with more depth.
- The website can easily be expanded with more pages and photos when the client is ready.
Launched: May 2017
Stanley and his wife Helen came to us after relocating to Beacon and wanted to start an in-person relationship with a web team to help showcase his decades of work as a professional artist. We inherited the start of a portfolio website in Squarespace. After meeting with Stanley and Helen to hear their likes and dislikes, top priorities and styles they had no position on, we went to work to complete it in time for Stanley's first participation in Beacon's Open Studios for 2017.
- Home page as a block of color, which is one the paintings from Stanley's 2017 collection. As an artist, Stanley immerses himself in color and the lines making up the color as he paints. He doesn't like to interrupt someone's viewing experience with a lot of words. Therefore, the paintings dominated here.
- The Resume page became a balance of a listing of accomplishments, highlighted with pictures of examples.
- One day, Stanley may commit to a Blog or News section, in order to illuminate the behind-the-scenes of his paintings, and involvement with projects.
Beacon Chamber of Commerce
Launched: January 2017
The Beacon Chamber of Commerce had been grappling with their website for a number of years. Having high hopes for it, different board members joined and offered their services to update it, but found their hands tied when attempting to do the work. The website was in WordPress, and under-the-hood just wasn't clicking for them. We evaluated the website before recommending a switch to Squarespace, and when we discovered that a person would need to change an event on the home page in three very different places, we deemed it not user-friendly for a group of people who are not fluent in updating websites.
- Member Directory was created and is maintained.
- Multiple forms by way of Google Doc Spreadsheets have been created in order to set up systems for several board members to work together remotely. This includes capturing inquiries from the website, and setting up automation for processing and getting a new member into the system.
- Introduction of an easy way to join and pay the Chamber online. The former way was to physically walk an application to a store owner, and collect or be mailed a check. The Chamber utilizes a membership management program called Recurly in for its annual rebilling membership program.
- Creation of Intake Forms for people who want a Ribbon Cutting or to submit themselves as a speaker, and other internal systems.
- Training in different apps to coordinate the different board members.
- Presentation of several calendars to make Chamber Produced Events as well as Member Produced Events easier to find on the website. Not only did we create a design of different calendar spreads, but we do update the website with new events and members.
Launched: September 2016
Mugi Pottery is a pottery studio in New York City that started in the early 1990's. We have been a part of its growth since its years in the early 2000s, and were thrilled to give it its third website makeover, this time in Squarespace (the first two times were in Joomla as a custom designed website). Bringing it into Squarespace not only opened the doors to editing the website by the owner, but when she hired someone full-time in house to manage the website, newsletter and registration system, that person stepped into a very easy to use and update website that involved no training or instruction on our part.
- Brand new look with big pictures of the studio, and use of Galleries to show even more pictures of the classes, field trips, and even video clips from a new video series they started producing.
- Newsletter design in MailChimp, matching the look of the website with big red easy "Buy" buttons to make registering for classes seamless.
- Integrated the registration system, Occasion, into the page designs. Important to these page designs was maintaining a "product page" type look, but that linked to an external buying page at Occasion.
- Utilized Google's G Suite that is connected to Squarespace for business email.
InHouse Design Media
Hey there! InHouse Design Media was built in Squarespace. What fun!
- We are pretty much in love with ecommerce. So that's here, for this service-based website.
- Easy top navigation with hover option, and easy side navigation displayed for easy clicking.
- Liberal use of Squarespace's "blocks" for different ways to break up a lot of copy.
A parent-favorite spill-proof baby cover and stroller blanket footmuff. The website was originally designed for ZenCart and converted to Shopify.
- Easy shopping from top navigation with drop down menu.
- Multi-color options of one product were created as unique pages for better SEO value and shopping options.
- Custom designed press logos placed at top of website.
- Custom designed coupon banner at top of website to drive deals.
- Video used in product pages.
- During its ZenCart days, was featured on Good Morning America and was managed for the day on a dedicated server to withstand traffic and orders.
- Newsletter integration and design with MailChimp.
A member-based community and resource for small businesses who are getting the word out about their business. Originally built on Drupal 5 and upgraded twice to Drupal 7.
- Several page design templates for different types of content, including Shopping Guides, regular articles, and webinars.
- Webinars that play within the website via streaming without needing downloads.
- Ecommerce for membership subscriptions, webinar purchases and file purchases with unlimited access to new file versions.
- Member-produced content in the form of articles and guide postings with pictures.
- Community Boards where members communicate in dedicated threads.
- Mass import and delete functions of databases of member-accessed content of Media Contacts and Editorial Calendars with built-in content filters for easy searching.
- Responsive design for mobile access and custom designed app-like navigation across bottom of phones.
- Integration with MailChimp and Mandrill to send designed receipts and forum notifications.
- Recurring subscription billing for monthly, 6 months and yearly.
- Dedicated hosting on Amazon servers.
From the founding designer of Gemma Redux, she partnered with a knit and leather designer to build a member-only shopping experience for limited edition, high end bags, scarves and more.
- Customer issued ID numbers to go with orders and hand-stamped tags.
- Multi-photo display product pages.
We have worked with businesses of all kinds: ecommerce, recipe, service, affiliate ads, quizzes, you name it. Some of these businesses are no longer in business, or have redesigned with other teams, or still have their website of yore. For each one, it was a pleasure meeting the goals of the client.
Clothing designed for those who need accessible options. Built in ZenCart.
Blog for the bridal designer, Alisa Benay. Built in WordPress.
Umbrella and rain boot store that eventually moved indoors to a brick and mortar. Built in ZenCart. The design was in place, and we built it.
- The photo corners on the product images and faded elements.
My Beauty Beat
A former Wall Street executive put her knowledge of the beauty world to work in an affiliate-based review site. Built in Joomla.
- Several image styles to incorporate linked images with special affiliate links.
- Newsletter incorporated into website, so auto-pulled new articles into template.
- Multi-level navigation for deep content pages.
- Katie's one and only illustrated logo. A true original. :)
Career Women's Initiative
Community-based website for events and content.
A board game brought to life with a website.
A national nonprofit dedicated to provided evidence-based information to women and professionals.
- Two entry points for women and for professionals, delivering different navigations.
- Custom-built CMS for content creation and PDF uploads.
A celebrity favorite, this designer was in high demand with Blake Lively, Jessica Alba, and probably you, especially if you scored a piece during one of the online sample sales. This website was actually built in ZenCart, which is amazing. The design was inherited and we built upon it.
- Zoomy home page that loaded images and navigation from right to left.
- Managed this website during a feature on the Today Show on a dedicated server, which took in over 11,000 orders.
- Creation of a special shop within a shop to order necklaces inspired by Jessica Alba taking apart one of her Gemma Redux necklaces.
- Special Announcement page created for Sample Sales, press, etc.
Cheap and Chic
A super quick and simple website designed for a stylist, Jess Zaino, who was going to be featured on TV. Jess had a strong vision for this site, and logo already made.
This copywriter needed a website to showcase her writing.
One of New York City's best pottery studios, letting students of all ages get up to the elbows in clay. Built in Joomla, migrated to Drupal 5, upgraded to 6, and is itching to get into Squarespace next, with lots of ecommerce options for class signups!
A kitchy gift website that carried items that were in high demand. SEO was key to this website's sales.
A book of cocktail recipes that went into a website. Authored by the Purcell Sisters (one lawyer and one magazine editor currently at Rachael Ray), this book was illustrated by a Daily Candy illustrator. This website designed by Kimberly Schwede, who can claim a design for a Swatch Watch.
Our very first client ever. Truly grateful to comedian and documentary maker of love stories, Judith George, for taking a chance on us!
- Videos played within the website.
- Custom illustration created.
Rhythm for Life
Dancer Suzanne Caesar developed a special DVD for pregnant women to incorporate swaying movements to for a more comfortable pregnancy.
- Event booking.
- DVD sales.
A nonprofit dedicated to helping East Africa by building hospitals and schools. Primary fundraising comes through marathons and runners who fundraise for the team. Shoe for Africa wanted a custom-built team fundraising site. Designed by Susi Mendive, who created Stila's original branding.
- Runners could send pre-written emails through the website.
- Donations collected through the website.
- Thermometer to show how much of a goal was reached.
What started as a cookie website for large orders of some of the cutest cookies around, was revamped into an author website for Stacey Lu who wrote about 2nd marriages. Illustration already existed, and we designed with it.
WELLalarm was the first technologically advanced and fashion-forward solution to emergency medial alert, offering charms, jewelry and stickers with your unique ID on it.